Eligibility criteria for Prime Exclusive Discounts

Your Prime Exclusive Discount must meet all of these criteria:

• Any product on which you offer a discount must be Prime shipping eligible in all regions within the country. Here’s how you can sign up for FBA.
• Any product on which you offer a discount must be in new condition.
• Any product on which you offer a discount must have at least a three star rating or no rating. Please note, this criteria may change for discounts specific to special events such as, Prime Day, Black Friday etc.
• The discount must be at least 10% off non-member non-promotional price (that is, Your Price or Sale Price, whichever is lower). Please note, this criteria may change for discounts specific to special events such as, Prime Day, Black Friday etc.
• Not a restricted product or offensive, embarrassing or inappropriate product.
• Any product on which you offer a discount must comply with customer product reviews policies. To learn more, refer to Customer product reviews policies.
• Any product on which you offer a discount must be compliant with pricing policies. For more information, see Amazon Policy on Reference Prices.
• The Prime exclusive discounted price must be lower than the lowest price in the last 30 days. Prime Exclusive Discounts created on ASINs that do not have the lowest price in the last 30 days will be suppressed.

If your offer meets the criteria for a Prime Exclusive Discount:

1. In the Advertising tab in Seller Central, select Prime Exclusive Discounts
2. Download the Discount Upload template spreadsheet and fill your product and pricing information
3. Click Create Discount at Prime Exclusive Discounts page, enter the name of discounts, date, and upload the filled out promotion upload spreadsheet
4. Review and edit the information of products that fail to meet the criteria mentioned above in Review stage and submit