You can create an
Automate Pricing rule based on your sales performance. For example, you can create rules
to decrease or increase your price if your unit sales go below a certain threshold by the
end of a time interval you set, based on the following parameters:
Time interval to evaluate unit sales (options include once every 1, 7, 10, 14, or 30
Unit sales thresholds (above
or below) during the time interval
Percentage or monetary amount to
decrease or increase price
Minimum and maximum price for the SKU
To create a sales-based pricing rule, do the following:
Go to Pricing > Automate Pricing, then click Get
started. If you have already created a pricing rule and want to create
another, click Create a new pricing rule on the same page.
For the type of rule you want to create, choose Based on sales
units from the drop-down menu.
Enter a name for the rule. This name should be short but descriptive enough to remember
later; for example, "Sales below 10" or "Holiday Sales rule".Click Proceed to Marketplace(s)
Select the checkbox for
one or more marketplaces where you want the rule to apply Click Save and continue to select rule
Note: You will need to repeat the following steps 5 to 9 for each MP that you selected in
Specify the unit sales thresholds on which you want to lower your price. For example,
you can choose to decrease your price if your unit sales drop below 10 in the past 14
days. In this example, the price decrease (if any) would take place on the 15th day.
Define the amount by which you want the automatic price action to trigger, either as a
monetary amount or a percentage. For example, if your unit sales drop below 10 in the past 14
days, you could decide to decrease your price by 5% or €10 on the 15th day. Note that
you must enter a minimum value of at least 1% or €0.10, and the maximum percentage you
can enter is 90%.
Choose how often you want to run this rule. The options for the time interval are once
at the end of every 1, 7, 10, 14, or 30 days.
To confirm your rule parameters, read the rule summary that appears below the filters.
For example, your rule summary might read "Once every 7 days, if sales are less than 10
units, the SKU price will decrease by 10%".
When you are finished with one
marketplace, click Save this rule.
Note: If you have selected to create this rule in more than one marketplace, expand the
window for the next marketplace and repeat steps 5 to 9 until you have selected rule
parameters for each marketplace selected in step 4.
When you have finished, select Proceed to SKU selection to move
to the next step. Automate Pricing will not change any prices on your SKUs until you
assign SKUs to your rule.
In the Edit SKUs page for your new sales-based pricing rule, set a
minimum price and maximum price for each SKU you add to the rule.
Note: You can also apply or remove SKUs in
bulk from a sales-based pricing rule using the Automate Pricing Regional file template
once you create your rule in Automate Pricing. To do this, follow the instructions on
our Help page, Manage SKUs using Regional Automate Pricing