How can I become eligible?
Currently, only Professional Sellers are eligible to run deals. Here's how you can upgrade.
Which products are eligible for deals?
Eligible products are automatically displayed in the Eligible ASINs section of the Deals Dashboard when they meet the following criteria (subject to change based on country and time of year):
Product variations: Deals should include as many product variations (for example, size, color, style and so on.) as possible. For some products, such as clothing and shoes, at least 60% of variations should be included in the deal. The pre-determined minimum percentage of product variations is specified when you create the deal.
Category: Restricted products and products that are offensive, embarrassing or otherwise inappropriate are not eligible. Examples of ineligible items include e-cigarettes, alcohol, adult products, medical devices, medicines and baby formula.
Fulfilment method: Products must be Prime-eligible. You can choose either Fulfilment by Amazon (FBA) or Seller Fulfilled Prime in Shipping Settings.
Condition: Only items in New Condition are eligible for deals.
Seller Feedback Rating: You must receive a minimum of five ratings per month and have at least an overall 3.5-star rating.
Note: Because of other criteria that Amazon is unable to disclose, it is possible that certain ASINs may not receive a recommendation although they meet the criteria listed above.
You can choose to Create a Deal from the list of eligible ASINs in the Select Products tab of the Deals Dashboard. Eligible ASINs are refreshed every week, so an eligible ASIN you see this week may not necessarily be there next week.