A pricing rule establishes when an automated price change
occurs. For example, you can create a rule that stays 0,10 EUR below the Buy Box price,
or another rule so your price stays 1 EUR above the lowest marketplace price that uses
the same fulfillment channel.
To create a pricing rule,
complete the following steps:
From the Automate Pricing home
page, click Get
If you have already created a pricing rule and want to create a second rule, click
Create a new pricing
rule from the home page.
the drop-down list, select the type of rule that you want to create. You can
compare SKUs in your rule to the Buy Box price or the lowest price, or based on
Enter a rule name. This name should
be short but descriptive enough to remember later; for example, “Match the Buy
Box” or “Holiday low price rule.” Click Proceed to marketplace(s)
Select the checkbox for the marketplace where you want the rule to apply. Click
Save and continue to select rule parameters.
You will need to repeat the following steps 5 to 9 for each MP
that you selected in step 4.
Define the price action you want
Automate Pricing to take. If you have selected
Competitive Buy Box or Competitive Lowest
Price in step 2, you can choose to match, beat or stay above the
Buy Box price or Lowest
Define the amount by which
you want the automatic price action to trigger, either as an amount or a
must enter a minimum value of at least 1% or 0,10 EUR, and the maximum percent you
can enter is 90%.
Select filters for your rule by
selecting the check boxes next to each filter option. Filters allow you to identify
the types of offers you want to compare. All Automate Pricing rules apply to offers
on the same ASIN and condition. Additional examples of filters might include comparing to only FBA offers,
or comparing to only offers from sellers with a seller rating within 5% of
yours, or better.
To confirm your rule functions as
expected, read the Rule
Summary for final confirmation. This will be displayed below the
filters, and state what your rule does.
When you have finished with one marketplace, click Save this
rule and your rule will be saved.
If you have selected to create this rule in more than one marketplace, expand the
window for the next marketplace and repeat steps 5 to 9 until you have selected rule
parameters for each marketplace selected in step 4.
When you have finished, click Proceed to SKU
selection to move to the next step. Until you assign SKUs to your rule,
Automate Pricing will not change any prices on your SKUs.