What is a plan of action?
A plan of action should answer the following three questions:
What was the root cause that led to the issue?
What actions will you take to resolve the issue?
What steps will you take to prevent future issues?
You can use the following guidelines to create your plan of action:
Be clear and concise. Your plan of action should be factual and
direct. Focus on the facts and events that lead to the issue rather than
providing an introduction of your product, business, or customer. Remove
other questions or references to ongoing support cases from your submission.
Avoid using emotive language.
Provide an explanation for all issues. Some deactivations can be the
result of a combination of issues (for example, a High Order Defect Rate can
arise from negative feedback and undelivered orders). You must provide a
response for each root cause in your plan of action.
Include supporting evidence for all items. Make sure you submit
supporting evidence for all of the products or ASINs that are under
review. You can find the list of products at the bottom of your original
notification. Make sure to check the timeframe requested for the documents,
some require invoices from the last 365 days.
Highlight areas in your supporting documents. You can make your
response more relevant by circling or highlighting the area within your
documents that is most important such as ASINs, Supplier details (for
example, name and supplier website) or clauses within your Terms and
You can view the issues that
led to your deactivation and submit an appeal on the Account Health