research shows that listings with complete product information, including images, category
(item-type), and titles (parent titles) with less than 80 characters improve the shopping
experience by making it easier for customers to find, evaluate, and purchase products. As a result, we will hide (or
suppress) from search and browse non-media listings that do not meet certain standards.
This means that a customer will not be able to find your listing in search if your
listing is suppressed.
We will suppress listings without a main
image in all categories, except the following:
Car Parts and
Images that do not meet the Product
image requirements will be suppressed. The following requirements should be met
for adding an image to your product:
Main images with no visible or inappropriately covered intimate parts, no sexually
suggestive model pose or expression, no child model in all categories.
Main images that occupy up to 85% of the frame (horizontal or vertical products
should extend to 85% on the limiting dimension) in all categories.
Main images with image that is not blurry or pixelated and does not have jagged
edges in all categories.
Product images in any category should not include any Amazon logos or trademarks, or
variations, modifications or anything confusingly similar to Amazon's logos and
trademarks. This includes, but is not limited to, any words or logos with the terms
AMAZON, PRIME, ALEXA, or the Amazon Smile design. Product images should not include
any badges used on Amazon.com, or variations, modifications or anything confusingly
similar to such badges. This includes, but is not limited to, "Amazon's Choice,"
"Premium Choice," "Amazon Alexa," "Works with Amazon Alexa," "Best seller," or "Top
Main images with at least 1,000 pixels on the longest side (to support zoom) for
categories Apparel, Shoes, Watches, Jewelry, and Luggage.
Main images with pure white backgrounds (RGB value of 255) for categories Apparel,
Shoes, Watches, Jewelry, and Luggage.
Main images that do not show any visible mannequins for categories Apparel, Shoes,
Watches, Jewelry, and Luggage.
Main images with a model standing, and the pose is not provocative (legs closed,
arms are along the body, etc.) for categories Apparel, Shoes, Watches, Jewelry, and
Main images that show only one product
view for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
Main images that do not show any text, logos, graphics, or watermarks but shows only
a product photo for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
Main images that display the entire
product without any clipped parts for categories Apparel, Shoes, Watches, Jewelry,
Main images that do not show any
packaging, brand, or swing tags for categories Apparel, Shoes, Watches, Jewelry, and
Main images without a model but with a
product shot flat for categories Shoes, Watches, Jewelry, and Luggage.
Main images that do not show extra
propping show only what customers are buying for categories Shoes, Watches, Jewelry,
We will suppress a listing from search and browse until you
provide a main product image that meets all our category-specific Image
Requirements. Even when a listing is suppressed, you can locate it on Amazon by
typing the ASIN into the search box.
For products with variations like color or size, this
requirement applies to the parent SKU for the main listings and to the child SKU for each
color and size variation.
Professional sellers can download the Listing Quality and Suppressed
Listings Report. For more information, see Fix suppressed listings with inventory
Fix suppressed listings
To identify and fix suppressed listings, follow these steps:
In your seller account, click the
tab, and select Manage
Select Suppressed from the
Note: "Suppressed" is
only visible if you have suppressed listings to improve. If you do not have any
suppressed listings, this option will not be visible.
View all suppressed listings on the
Listings page, or click on Issue type to filter by
specific type of issue.
There are 3 ways to fix a suppressed
Option A: Fix suppressed
listings in the Issue(s) to Fix column by entering the missing values in the
editable cells or selecting missing values from the drop-down list and clicking
Option B: Fix suppressed
listings in bulk by selecting multiple defects that require the same fix. Then,
click Bulk Fix
Listings and submit a value in the Fix quality issue for
multiple listings pop-up view.
Option C: Fix suppressed
listings that are not fixable in the editable grid (Option A) or in bulk
(Option B) by clicking Edit and going to
the Edit Product Info page. In Edit Product
Info, the missing product details will be highlighted and you
will see informational messages that further detail the issue. For non-image
issues, enter the missing value and click Save and
image issues, follow the guidelines on the Product image
requirements page and then upload valid product images.
If you do not have additional images that comply
with our guidelines, then it might be necessary to reshoot the product. Alternatively,
you can retouch images using a software package. However, ensure the image quality is
The AmazonBasics Portable Photo Studio can help improve
your image quality. In addition, the Mobile Image Capture (within the Amazon Seller app)
offers a simplified, low-cost imaging workflow. The portable studio enables quality
images with a camera or smartphone and the app enhances, retouches, validates, and
uploads images directly to your listings. .
Other sellers have found that employing imaging
retouching firms like Doopic have helped them to improve their images. To learn more,
you can reach out to Doopic (Valentina Diara at firstname.lastname@example.org). You can apply the AMAZON10P promotional code to
use Doopic services. You will find Doopic and other companies like them on our Solutions Provider Network website.
We hope you find this information helpful but please be
aware that Amazon is not affiliated with Doopic and other companies; they are
independent companies. If you choose to employ Doopic or another company, you will
contract directly with them and they will provide services to you at your direction.
Amazon does not endorse any Imaging Provider or its services.
Fix suppressed listings in bulk using
an Excel file
If you have
a Professional selling plan and update your listings using inventory files, you can
still use Manage
Inventory to make changes. However, you must also update your inventory
files or you may overwrite the changes you submitted through Manage Inventory.
avoid this duplication of work, follow these steps:
Go to Inventory Reports. (Under
Inventory, select Inventory
From the Select Report Type drop-down menu, select
Listing Quality and Suppressed Listing Report.
Choose Report Format as Excel (New).
Click Request Report to download a report.
Note: It can
take up to 45 minutes for this report to run.
Click Download once the Listing Quality and
Suppressed Listing report is complete.
Open the report and update Corrected Values under
Enhancement Opportunities tab and check
Accepted Values in the Data
Definition tab. To look specifically for Suppressed Listings,
filter the column Alert Name as
Save the report with changes.
Go to Inventory, and then Add Products via
Check and Upload your Inventory File tab and scroll
down to Step 2 - Upload File.
Select File type:
Listing Quality and Suppressed Listing File.
Click Choose File and browse to your saved
Listing Quality and Suppressed Listing Report.
Click Upload. It may take up to 24 hours for this report to be updated.