The seller information displayed to your customers are the Store Details and the Customer Service details.
|Display Name||The name of your company displayed to your buyers for your Amazon listings and on your Seller Profile|
|Storefront link||(Optional) This is the URL that your regulatory authority provided you, starting with http or https|
|Customer Service details||Definition|
|Customer Service Email||Your customers' emails will be delivered to this address|
|Customer Service Reply-To Email||This phone number will be displayed to customers on Amazon|
|Customer Service Reply-To Email||Your customers' replies to our order confirmation e-mails will go to this address|
You can change the seller information displayed to buyers in your seller account at any time by completing the following steps:
When you register your Amazon seller account, you are required to provide information about your business.
You can change your business information at any time by completing the following steps:
The Transfer Account option is available if you are eligible for performing a legal entity change (i.e., changing the legal entity you are selling with on Amazon