Customers search and
browse on Amazon using specific product details. If your listing information is
incomplete or incorrect, it may affect your product discoverability and conversion.
Our category-specific Style
Guides provide information on everything that you need to create a
high-quality product listing.
The Listing Enhancements tool suggests opportunities to improve product
sales and glance views by adding essential product information to your listing.
Automatically detected enhancement opportunities are shown in your Seller Central
account under Inventory > Manage Inventory
> Listing Enhancements.
Enhance listings in bulk from your
Note: If you use feeds to add or edit your
product listings, you can still use the Listing Enhancements tool to make changes.
However, you must also update your feed files.If you do not update
your feed files, any changes that you submit through the Listing Enhancements tool
might be overwritten by subsequent feeds.
Under Inventory, select
Select Listing Enhancements in
the horizontal menu.
Enhancements feature is visible only if there are any identified
enhancement opportunities. If no enhancement opportunities are available, this
link will not be visible to you.
View all the enhancements on the main
Enhancements page, or click Enhancement type to
filter by specific type of listing enhancement opportunity.
There are 3 ways to enhance your listings:
Enter missing information in the
Enhancement column using the editable cells or drop-downs, and
Enter missing information in bulk by
selecting multiple products that require the same enhancement. Then, click
Listings (where "n" stands for the number of selected products),
and submit a value in the Enhance multiple
listings pop-up field.
Enter missing information for
products that are not available in the editable grid (Option a) or in bulk
(Option b) by clicking Edit and
navigating to Edit
Product Info page. In Edit Product
Info, the missing details will be highlighted.
Enhance listings using the Listing
Quality and Suppressed Listings Report
Go to Inventory Reports
under Inventory in Seller Central.
From the Select Report Type
drop-down menu, select Listing Quality and Suppressed Listing Report.
Choose Report Format as Excel (New).
Click Request Report to
download a report.
Note: It can take up
to 45 minutes for this report to run.
Click Download once the
Enhancement report is complete.
Open the report and update "Corrected
Values" under Enhancement
Opportunities tab and check "Valid Values" in the Data Definition
Save the report with changes.
Go to Inventory, and then
select Add Products via
Click the Check and Upload your Inventory
File tab and scroll down to "Step 2 - Upload File".
Select File type: Listing Quality and Suppressed
Click Choose File and browse
to your saved Listing
Quality and Suppressed Listing Report.
Click Upload. It may take up
to 24 hours to update this report.